Emmett Shear

August 7, 2014

I am Twitch CEO Emmett Shear. Ask Me (almost) Anything.

It’s been about a year since our last AMA. A lot has happened since Twitch started three years ago, and there have been some big changes this week especially. We figured it would be a good time to check in again.

For reference, here are the last two AMAs:



Note: We cannot comment on acquisition rumors, but ask me anything else and I’m happy to answer.

Proof: Hi reddit!

EDIT: Thanks for all the questions. I want to summarize a bunch the answers to a bunch of questions I've seen repeatedly.

1) Live streaming on Twitch: We have no intention whatsoever of bringing audio-recognition to live streams on Twitch. This is a VOD-only change for Twitch.

2) In-game music: We have zero intention of flagging original in-game music. We do intend to flag copyrighted in-game music that's in Audible Magic's database. (This was unclear in the blog post, my apologies). In the cases where in-game music is being flagged incorrectly, we are working on a resolution and should have one soon. False positive flags will be unmuted.

For context, audio-recognition currently impacts approximately 2% of video views on Twitch (~10% of views are on VODs and ~20% of VODs are impacted at all). The vast majority of the flags appear to be correct according to our testing, though the mistakes are obviously very prominent.

3) Lack of communication ahead of time: This was our bad. I'm glad we communicated the change to VOD storage policy in advance, giving us a chance to address issues we missed like 2-hour highlights for speedrunners before the change went into effect. I'm not so glad we failed on communicating the audio-recognition change in advance, and wish we'd posted about it before it went into effect. That way we could have gotten community feedback first as we're doing now after the fact.

4) Long highlights for speedruns: This is a specific use case for highlights that we missed in our review process. We will be addressing the issue to support the use-case. This kind of thing is exactly why you share your plans in advance, so that you can make changes before policies go into effect.


If you know of a specific VOD that you feel has been flagged in error, please report it to feedback@twitch.tv. To date we have received a total of 13 links to VODs. Given the size of this response, I expect there are probably a few more we've missed, but we can't find them if you don't tell us about them! We want to make the system more accurate, please give us a hand.


5) 30 minute resolution for muting: Right now we mute the entire 30 minute chunk when a match occurs. In the future we'd like to improve the resolution further, and are working with Audible Magic to make this possible.

6) What are we doing to help small streamers get noticed? This is one of thing that host mode is trying to address, enabling large broadcasters to help promote smaller ones. We also want to improve recommendations and other discovery for small broadcasters, and we think experiments like our CS:GO directory point towards a way to do that by allowing new sorts and filters to the directory.


I have to go. Look for a follow-up blog post soon with updates on changes we're making.

Most important question:

We have absolutely no intention of running any audio recognition against live video, period.

Can we get that in writing? Not to be an ass but a ton of people (myself included) believe it will happen in the future.

It's in writing. Right here. We really don't want to do it on live, and I don't see any reason why we ever would.

You mean you don't have any way of doing it right now. The question was whether you planned to do it or not.

Even if we could run this on live this second, we absolutely would not.

Ah, you are well trained in the art of plausible deniability. You correctly use the present tense, and declare you have no intentions at the moment to do this. Of course the implication being, this could change next month, tomorrow or even a minute from now.

If and when I ever try to rules-lawyer out of this, please call me on it. I'm using explicitly accurate language here -- I mean the thing you'd naively expect what I say to mean, I'm not trying to play games with words.

Is there a process a streamer can go through if they believe that their videos have been unfairly flagged and muted?

EDIT: Emmett's buried response

For now, please email feedback@twitch.tv if you think there's a problem. We're working on building an appeals system since that's obviously important.

And no, I can't comment, it says so right in my original post.

Shouldn't you have built an appeals process before implementing a system with these results?

Probably, but no v1 is perfect.

My question for you is: How do you think you will support smaller streamer, with a viewer base of 50 or less viewer on peak, in the near future? All you offer is help to people who seem like to do fine anyway.

Host mode is one of the many things we're doing to support small streamers. It's an amazing way for big streamers to help smaller deserving streamers out, and we hope it gets used for that even more in the future.

Developing small streamers into big ones is a huge goal for us.

What are the future plans for the audio technology you're using?
Will it expand to live content?
and will we see any changes to the current VOD system?

Future plans: increase the scan resolution so that we don't have to flag 30 minute chunks at a time, identify why things have been flagged, institute an appeals system, make sure there isn't any original game music on the flagging list.

We have no plans at all for it to expand to live content.

Are you guys getting bought by Google, and is the music on VODs related?

As it says in my top post, I am not commenting on the rumors. Thanks!

Did Twitch need to change up things? Was there some sort of issue or problem that sparked this? If not, why then did Twitch change stuff?

Thank you for doing the AMA!

We did need to change things. This is laying groundwork for some work in the future you guys are REALLY going to like. We've been intending to do this for some time, but it took us a while to identify and select a content identification partner and get the system up and reliable.

The language you've used to describe this system has been largely positive, both here and on the blog post- "helping broadcasters" and "work in the future you guys are REALLY going to like." As it stands now, NO ONE likes what you've done, and you haven't given out any details about what it is exactly that you're going to do that will make everyone so stoked. Can you give us any sort of detail on what these magical future improvements are going to be that make all of this worthwhile?

How about VOD being available on every platform, not just web?

Will automatic muting be applied to the Twitch chat whenever the chorus to Sandstorm is typed out?

Du du du du du du du du du not worry

Hi Emmett,

As a Twitch enthusiast (watcher & streamer) and media research analyst, I have a few questions for you:

Thanks for doing this AMA.

1) SolForge, I'm obsessed right now

2) We're experimenting with new types of sorts right now. The CS:GO directory is our first attempt to attack this problem. Host mode is also an attempt to provide broadcaster-powered discovery tools.

3) Product design constraints at the moment; this is something we would like to allow in the future. If you want to save for now, please save a copy locally as you're streaming.

4) The media landscape will be radically different in 5 years. Video is moving to the internet, and there's nothing anyone can do to reverse that process.

5) We aren't hiring media research analysts at the moment, but we do have an ad sales team. If you want to work at Twitch, check out twitch.tv/jobs !

Dear Twitch,

I've loved your site before its inception, back when it was only Justin.tv's gaming section. It's thanks to your service that I was able to turn my passion into a dream job.

However, several implemented changes to the site has made the site a worse experience. The streaming delay was the final straw for a lot of people, but I had faith that Twitch knew best. Around this time I was in San Francisco, and some Twitch employees told me in person that this change was necessary in order to maintain a profitable business, despite it hurting the quality of the site. Fine, whatever. I'll deal with it.

Deleting all past broadcasts and limiting highlights to 2 hours was extremely disappointing, and I hoped that workarounds were potentially possible and that you would listen to us. Yesterday myself, some speedrunners, and some Twitch staff members had a Skype conversation about this. Twitch staff were rather opposed to lengthening the Highlight VODs because of storage concerns, despite deleting petabytes of past broadcasts.

Breaking up highlights reminds me of when we had to record our speedruns in 2 hour chunks via DVD recorder. A bad limitation of old technology. Yet here we are in 2014 and we are having our content once again broken up into 2 hour segments. This severely impacts the usability of highlights. I have legitimate use cases for long highlights, as we archive our best speedrun times and use the VOD as proof. See: http://zeldaspeedruns.com/leaderboards/tww/any.

Forget all that, though. The 2 hour highlight limit is nothing compared to Content ID matching.

Applying Content ID matches on gaming music on a site that was built to stream videogames is absurd. Game music directly from the capture of the game itself is being taken down all over. Dealing with YouTube's overzealous policies on gaming content has been one of the most obnoxious things I've experienced as a content creator, and one of the reasons Twitch felt like home to me is because it's supposed to be a website focused on gaming content creation.

It certainly doesn't seem to be working out like that, though. Maybe it is due to needing to keep the company sustainable. Maybe it is fear of copyright issues now that Twitch has grown so much. Whatever it is, it is significantly impacting the user experience.

I have cancelled all my subscriptions and I will not renew Turbo. I am currently looking for alternative sites to stream on (perhaps hitbox.tv). The least I can do is give an alternative site a try, even if it hurts my income. I do hope an alternate site could work out, because Twitch has a near-monopoly on live gaming content at the moment.

I'm simply finding it rather hard to support a site that is so afraid of a legal grey-area that it pre-emptively begins to sabotage a large portion of its user base.

My question to you: Why should I keep streaming on Twitch as opposed to a different site that has none of these issues?

-Cosmo Wright

W/ regard to 2 hour chunks:

Our research prior to launching the feature indicated that almost no highlights were longer than 2 hours, and we were concerned about abuse of the tool. It's clear that we underestimated the demand and need for a solution here, and fortunately we have 3 weeks to figure one out. Expect changes here soon.

It has disproportionately large impact on certain communities (speedrunning most obviously) and we're very concerned about making sure that every community on Twitch has a good experience.

W/ regard to content id:

Hey Cosmo, I understand your feelings here. We have absolutely no intention of flagging songs due to original in-game music. If that's happening (and it appears it is), it's a problem and we will investigate and try to fix it.

W/ regards to your last question, why Twitch:

Because we care about you and your viewers, and we want every broadcaster on Twitch to be protected from potential liability. No matter how remote you might feel the issue is, we aren't willing to run the risk someone's life gets ruined over this.

PS: I don't think your VODs are being flagged right now, but I realize that doesn't help anyone else getting caught in the crossfire.

If you honestly cared about streamers and twitch viewers you wouldn't be making these changes. There has been nothing but backlash from this

We knew there would be backlash from this, but we're willing to take the hit for the good of the community in this case.

This is probably the question I would like answered the most. There are some alternatives out there. Small ones, but they exist. What they currently offer is worlds better than twitch with its new policies.

EDIT: Did everyone suddenly forget that twitch was once the little guy as well? Yes, as alternative sites grow their issues will become more congruent with the ones twitch faces now, but as far as the whole audio thing goes, that was done voluntarily. I seriously doubt there was any pressure by the music industry. Why would twitch take all the punches from their user base instead of simply being transparent and helping us understand that they're being bullied? It's not like that's illegal or anything.

EDIT 2: This question was answered, but since you all decided to downvote the bajesus out of it I figured I'd put it here so no one assumes the question was ignored


Agreed it's an important question, responded below.

Repost my comment here: Why make it so that only 2 hour highlights are "permanent"? Why not also give users a finite space where they can save videos "permanently"? I know speedrunners are a big part of your community, as I associate with the SpeedDemosArchive/SpeedRunsLive community (the guys/girls who do Awesome Games Done Quick), and speedrunners need more than 2 hours.

This is obviously a problem that we need to fix. We missed an edge case here and will be fixing it before the policy goes live.

its because its fucking cosmo.

It's because it's the top question on the AMA...

I particularly like "If that's happening (and it appears it is)", like "well, you know, we're not sure; we've heard a few people mention that maybe some clips are affected possibly, can't confirm that". Like they're not aware that the International clips were muted

The International clips were muted due to crowd noise and a different bug we've fixed.

Because he's bullshitting. Fuck twitch.

Because the blog post was unclear and doesn't differentiate between original in-game music and licensed in-game music.

No highlights are longer than 2 hours? How about just about EVERY TOURNAMENT YOU'VE EVER AIRED?

This is just a complete and utter lie.

For tournaments, you should make a highlight for each game, not one long unnavigatable highlight for the whole thing.

Thank you for responding.

To clarify: Are you saying that it is intended for licensed in-game music (for example, songs heard on the in-game radio in Grand Theft Auto games) to be muted, but that it is not intended for a game's soundtrack/background music to be muted?


No highlights are longer than 2 hours? How about just about EVERY TOURNAMENT YOU'VE EVER AIRED?

This is just a complete and utter lie.

Highlights for tournaments should be of individual games, not the entire tournament at once.

Because we care about you and your viewers, and we want every broadcaster on Twitch to be protected from potential liability. No matter how remote you might feel the issue is, we aren't willing to run the risk someone's life gets ruined over this.

Holy shit that's laughable. How you could even be bothered to type that out is beyond me. Why did you answer the question if you were just going to b.s. us like that?

It's not BS...it's the real reason we made the change. You can choose not to believe me, but the music industry doesn't think that music licensing is a joke and we don't either.

What is this "good" you speak of? I have yet to see any positive impact from the changes you rolled out.

It's groundwork for future things.

"These videos still infringe copyright. There is nothing magical about audio; images from a game are also copyrighted and Twitch has left the video up, which means they are still violating copyright. That Mario sprite is ©Nintendo and if the audio isn't covered under fair use, the video isn't either." -- Ron Amadeo, Ars Technica

The above comment was made with regard to Twitch's new, aggressive muting of all copyrighted music on the site, regardless of owner intent (including now-infamously muting Valve's The International 4 VODs because they included in-game music from DOTA 2... which Valve owns the rights to).

Could you comment on why Twitch is aggressively, proactively enforcing copyrights on audio while doing nothing about copyrighted video?

Are you taking the stance that streaming audio isn't fair use? If you believe it is not, what is your rationale for believing streaming video is fair use?

Twitch seems to have backed itself into a corner (legally) by voluntarily adopting this aggressive muting policy.

EDIT: Thank you for responding.

EDIT 2: Thank you for the gold, anonymous benefactor!

Game companies have the public stance (and private stance directly with Twitch) that they allow anyone to stream their games. See http://www.reddit.com/r/Games/comments/1egayn/lets_build_a_list_of_game_studios_that_allow/ for example. This isn't a fair use argument, it's a generally available license that you're taking advantage of.

Broadcasting unlicensed music in the background is not fair use either, and there is no generally available license. Therefore this is not something that we want our broadcasters to accept liability for (nor do we want to accept liability for it either).

They're completely different cases, and the logic is different in each.

Game companies have the public stance (and private stance directly with Twitch) that they allow anyone to stream their games. See for example.

So why is Dota 2 content (even The International) flagged, when Valve is part of that list of companies you linked to?

That was a false positive (misidentification of crowd noise as music), which we've now fixed.

Game companies have the public stance (and private stance directly with Twitch) that they allow anyone to stream their games. See for example.

So why is Dota 2 content (even The International) flagged, when Valve is part of that list of companies you linked to?

That was crowd noise getting flagged, not music.

How could you release a system so incompetent that it can't differentiate between crowd noise and music? I know it's just released but did you even bother with the most basic testing? Like oh a huge percentage of our viewers use twitch for this one specific thing we should make sure the system works for them. No one thought about that?

There is exactly 1 case of it failing to distinguish between the two over millions of videos. Sometimes you miss 0.001% cases when you're testing.

It is better to allow flagged stuff through than to block any false positives. Your system is harmful and anti-american.

Also there is no such thing as a false positive when it comes to audio matching.

Unfortunately, there are indeed false positives in audio matching. We've found a total of 3 so far out of a few million videos scanned. No technology is perfect.

How are streamers such as "kaceytron" allowed to stream on Twitch when they are breaking your own T&C's and are profiting from it. For example, when watching a stream by herself last night entitled "Tired of people saying that I show cleavage whenever I don't" this is the what was being broadcast source http://i.imgur.com/P21KHxw.png past broadcast http://www.twitch.tv/kaceytron/b/555307469

In your own legal T&C's it is written (2nd c, down) source http://www.twitch.tv/user/legal

13. c, Content that is unlawful, libellous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable;

It is quite apparent she shows no regard for this statement in her title and is playing oblivious for the views, donations and subscriptions. This in turn draws in extra viewers who are only there to inflame on her chat to try and evoke a reaction from her, resulting in more advertisement revenue.

She is also quoted in her previous broadcast as saying she abides to all Twitch T&C's time: 2:43:31

While she may be hosting gaming related content, her webcam content is extremely obscene, indecent, lewd and suggestive. The way she also speaks to her viewers in chat is inflammatory and a lot of times she is abusive to any criticism she is giving, this can be said about the people in her chat too.

During this stream, it was also noted that a member of Twitch staff and a Twitch admin were viewing the stream for around 30 minutes and no action was taken of any kind. (sorry no screen shot)

How can this be justified when someone is showing complete disregard to your T&C's and is profiting from it without consequences?

p.s Thanks for doing this AMA, it's given us all a chance to ask what we want to :)

Edit: Just to be clear , this is about someone who is breaking a websites T&C's in more than one place and getting away with it whereas other user will have the ban hammer slapped down on them for much more minor things. Not that she has boobs.

Hey mr. gameof_bones --

Not sure about this particular incident since I wasn't on the site at the time and it's the first I've heard of it. Sorry I can't be more helpful...I'll look into it.

Why was no advanced notice given before these policy changes were implemented? (Specifically, Justin.tv shutdown and Audible Magic muting)

Simply put: we screwed up and should have announced it ahead of time. Sorry.

This is the most dodgy thing I've ever seen a CEO of a big company say.

"We made HUGE negative changes, guess we just forgot to tell you guys beforehand. Oh well, shit happens :D"

How do you think I should have responded? We succeeded on one and failed on the other. Should I have somehow tried to excuse the mistake?

I hate to say this but doing the old "It's easier to apologize afterwards then ask for permission". You knew people would freak and you guys simply took the easy way of claiming to be sorry for the lack of communication. This was destined to be a shitstorm and there's no way you guys didn't see this coming, this tactic is ages old and people still fall for it...uguh

Actually it really was unintentional. Notice that we pre-communicated the storage change. We should have precommunicated both.

Hello Emmett, and thanks for doing this AMA.

I have some questions primary about the recent changes to twitch.

  1. With the new VOD audio copyright policy, how would you justify the muting of "in-game and ambient music"? I feel they are essential parts of many games; in many cases music is unable to be disabled short of having no game audio at all.
  2. Can you ensure that these checks are accurate? For instance the system wouldn't mute an official twitch VOD accidentally.
  3. Why doesn't the video feed fall under the policy as it may contain copyrighted assets as the majority of games are also under copyright "protection", not only their soundtracks?

3. Is there any plans on extending the checking to live-streams? Twitch Support responses have been concerning. EDIT: Answered below, nope

  1. Muting original in-game music is a mistake. We're working on it if something slipped through the gaps. Ambient music (playing Britney Spears in the background) is not allowed on Twitch unless you've licensed it for that purpose.

  2. When there are mistakes we consider them bugs and are trying to fix it.

  3. Games are licensed to be broadcast by the game companies, usually in a public manner. Music is not. It's as simple as that, unfortunately.

Nothing slipped through the gaps, the blog post at http://blog.twitch.tv/2014/08/3136/ specifically states that the Audible Magic thing affects in-game music. You all knew.

Original vs. un-original music.

Nothing slipped through the gaps, the blog post at http://blog.twitch.tv/2014/08/3136/ specifically states that the Audible Magic thing affects in-game music. You all knew.

It effects licensed in-game music but not original in-game music. Sorry we weren't clearer.

Why is this necessary? Is this just a way to cover your ass for copyright purposes? Because I seriously doubt record labels are losing money off some random song in a GTA clip.

It's not to cover our ass -- it's for our streamers.

We are well protected by the DMCA as a website where anyone can stream video. As long as we comply with takedown requests properly, we're in the clear.

Our broadcasters are not protected by the DMCA. If they break the rules, they can be sued. If we have to take the heat for protecting our community, so be it.

I don't like the laws, I don't think they're well designed, but they're the laws and we have to live with it.

Then how would you explain MonHun videos being muted on both Youtube and Twitch? Monster Hunter doesn't have any 'licensed' music in it, as far as I'm aware.

Please submit specific VODs where this is the case to contentappeal@twitch.tv

Muting original in-game music is a mistake. We're working on it if something slipped through the gaps. Ambient music (playing Britney Spears in the background) is not allowed on Twitch unless you've licensed it for that purpose.

Except you guys posted this. Whoops?


Tries to back it up with

It effects licensed in-game music but not original in-game music. Sorry we weren't clearer.

Too bad original in game music has been muted as well. In multiple games.

Muting original in-game music is a mistake. We're working on it if something slipped through the gaps.

So you just shove in a system that's extremely broken without any fore notice?

Simply put: we screwed up and should have announced it ahead of time. Sorry.

Oh sorry. A billion dollar company is sorry. Nice.

As for the future

We did need to change things. This is laying groundwork for some work in the future you guys are REALLY going to like. We've been intending to do this for some time, but it took us a while to identify and select a content identification partner and get the system up and reliable.

Groundwork for the future that you're really going to like

YEAH, just like the stream delay that NOBODY wanted right?

And as for the detection on live streams.

We have absolutely no intention of running any audio recognition against live video, period.

Too bad Youtube, the company that now owns you and has free will of your choices, already has this in place.

I don't trust Twitch, the CEO who's purely here for damage control, or Youtube at all anymore.

I'll be on Azubu. I really hope they open their streaming to more than just competitive because Twitch is going downhill fast.

If you have actually found in-game music you believe to be flagged, please please submit it to contentappeal@twitch.tv (or at least leave a link to it). We can't fix what you don't tell us about.

Twitch Staff,

I just want to say you guys have built a great website over the years. HOWEVER, your recent changes to the website might have jeopardized your future. I understand why you had to limit copyrighted music. Piracy is illegal and should be illegal. However, muting VOD's is not the way to go. Muting VOD's has affected almost everyone. Here are a few examples.

  1. Thejustinflynn. Flynn has friendships with a lot of Admins and was one of the hosts at Twitch's booth at E3. Justin is in a band with a fellow streamer ohnickel and frequently uses their music onstream. However, yesterday a ton of his replays were muted because they used HIS music. Not only that, but Justin is also in a competition to win a contract at Intel and he might lose it because he might Have no time to stream due to exporting everything.

  2. TSM. League of Legends is consistently the most popular game on Twitch and the Championship series usually brings about 200k viewers. That is a ton of revenue for you guys. However, TSM, arguably the most popular LoL team on twitch was recently muted for playing music they own. Not only that but almost every LoL streamer does the same thing

  3. Speedrunners. Most speedrunners speedruns are more than 2 hours. Due to this time limit the speedrunning community will have no place to save their videos. They might not have a choice but to migrate to Hitbox.

So my question is why, WHY are you doing this Twitch?

  1. If someone needs to export a large number of VODs all at once, please email us and we can help out with that.

  2. We aren't exempting people from this process just because they're super awesome partners that we love.

  3. This was an edge case we missed -- before the policy goes into effect we will have a fix.

HTML5? Ever? Its 2014, flash is pretty much dead. Updates? anything?

Unfortunately, HTML5 doesn't work for technical reasons right now. We would like to move to it eventually.

(More specifically, it doesn't work with h264 HLS live streaming across several browsers)

Edit: See http://www.jwplayer.com/html5/#html5_adaptivestreaming for where live streaming works today in HTML5

Hitbox.tv seems to be using it just fine.

It uses HTML5 for the player controls while flash for the video.

Edit 2: Before people jump the wagon, at the time the flashcontrol extension I was using wasn't detecting flash at all. Now it is.

Why are HTML5 controls better if you still have to use flash for the video?

I'm going to assume its for DRM issues. Its one (of many) reasons Netflix isn't using HTML5 and continues to use Silverlight. Netflix has to abandon Silverlight at some point though since Microsoft has halted support for Silverlight.

It's not DRM related, it's a question of delivering h264 live video. That's not possible today. See: http://www.jwplayer.com/html5/#html5_adaptivestreaming

Why doesn't Twitch implement a system of loading the player in the best way possible? I.e. Chrome users get HTML5 streaming, older browsers only load flash, etc.

HTML5 streaming doesn't work for live video. See http://www.jwplayer.com/html5/#html5_adaptivestreaming for more details.

On your blog post, you make the following claim with regards to your change to VOD storage:

"To be clear: this is not a move to economize on space. Due to the triple redundancy, it will actually require us to substantially increase our total amount of storage."

I don't understand how you are claiming that you have to increase storage to triple store the last three weeks of content, versus single storing the last several years of content. It sounds to me like triple-storing the last three weeks is roughly analogous to single-storing the last nine weeks, right? And you are currently single-storing WAY more than the last nine weeks. So in what way does going from single-storing several years of content to triple-storing three weeks of content require you to "substantially increase your total amount of storage"?

[Note: Twitch is probably my favorite site on the internet, so I only ask this out of love.]

Now we default store 14 days (60 for partners) with triple storage, which is equivalent to 42 days of single-storage (technically more due to the 60 day partners) which is 10x what we were storing by default before (4 days).

That's where the math goes wrong...in order to extend the default storage time substantially (which we believe is an important and valuable change), and do triple storage, we can't afford as much unwatched video being saved indefinitely.

Hello! Thanks for doing this AMA. I must say, I wish it had happened before you actually rolled out the recent platform changes. That would have helped us trust you; as it is, everyone is saying this is "just damage control".

I choose to believe that you are going through a stressful reorganization, and it's understandable that things weren't thought through perfectly. The hilariousness of official Twitch vods and many game devs' own streams getting muted is part of why I think so, and the poor timing of your community communications can be seen as part of the same thing. Hopefully, it's not too late for us to have a meaningful dialogue, and for things to be a little less hilariously terrible than they have been for the last ~18 hours.

So, here's my question: which of the following are on the table?


Saving VoDs:

I fully understand that not everything I'm asking for here is possible; my intention is to get a sense of what is possible. Our trust in you is shaken, but you have a golden opportunity to regain it. Show us what you're willing to do!

We're not going to roll back, but we're moving fast on making many of the other changes you've suggested.

You recently promoted a broadcast by Steve Aoki (at twitch.tv/steveaoki) which did not contain any gaming related content. When other, smaller streamers (such as gootecks) tried to cast similar party/concert streams, you told them to go to a different website, since the Twitch Rules of Conduct specify that Twitch isn't for non-gaming content. What is the reason for this?

We secured the licensing for something we thought that the community would like as a test. Aoki is a huge gamer and popular with Twitch, so we thought it would be a fun thing to do for everyone. Based on the community response, it looks like people enjoyed it.

Why do you still hate the FGC?

(Statements disguised as questions aren't questions)

I'd like to state that I understand why these changes are being made and that while it doesn't make me particularly happy, it is necessary to improve and grow the service. However, I think the way this is being handled is poor and the timing at which all these changes are happening is also terrible. A bit of work can be done on Twitch's side to ease the adoption of these policies.

Regarding the VODs, I agree that not everything needs to be kept forever. I run my own redundant arrays at home and I too, tend to clean up from time to time as space isn't unlimited nor free. However, the metrics you are using to justify the 14 day policy is flawed. The reason why nothing gets viewed past that timeline is not because there is no interest, it's because the tools we are offered are pretty bad. If you want to view past broadcasts, you have to either remember the title of the broadcast to find it or search for it through different means that are all independent and lacking.

For example, it is currently impossible to search for a streamer playing a particular game. You can search for a streamer, or a game, but a simple concatenation of both is impossible. I think there are improvements to be made to the way we can search material, and these improvements could change your data considerably.

I was going to comment on the highlight creation tool being very impractical. But it seems it has improved a bit since last I used it (and gave up on it entirely back then). Keep up the good work on that end to make creating highlights and editing easier.

Moving on to the bigger issue, muting streams that has soundtrack that violates some form of copyright. Whenever I play games (streaming or not), I enjoy listening to music. Now if I decide to stream, I will have to turn off my music or my VODs (and I assume the stream itself eventually) will be muted.

Again, I understand why these changes are being made, but I think there should be some work done between Twitch and streaming platforms to develop ways to allow music.

Currently, most streaming platform (OBS, twitch to name the bigger ones) allow scenes where you can select what can be viewed. However, nothing exists to select what can be listened to. I understand that Twitch has no direct role in helping develop this, but at this time, Twitch is ready to enforce something that will hurt streamers, and I do think in the end it will hurt Twitch itself. I believe it's worth investigating this path as it will please the streamers, the viewers (a lot prefer music-less streams) and possibly improve your image towards the community.

Hopefully this gets your attention and doesn't get lost in the reddit blackhole. You have done great work up to now, and I understand there is a timeline to follow when <rumors> happen, but you should not lose focus on your community.

And now for the actual questions:

1. Are there any plans to improve the search engine for VODs?

2. Are the current VOD lifetime values set in stone or are you willing to re-evaluate (shorter or longer)?

3. Is Twitch interested in improving the streamer's experience by working with streaming platforms?

3.1. If not, does Twitch have a plan to help the streamer to extract the infringing audio while leaving the rest intact?

Thank you,


  1. Yes, this is part of a massive investment in VODs for Twitch that will include

  2. The current lifetimes are a massive increase over the previous, and we will be trying to increase them further in the future.

  3. (and 3.1) We fully intend to find ways to have music be a great experience on Twitch. We know you guys love music, we love music too and want to keep it as part of Twitch.

Could you guys PLEASE add a feature that allows the broadcaster to select their own stream delay?

I know that the delay was added with good intentions in order to stop things like stream sniping and ghosting, but there are many streamers who like to have interaction with their chat and it is very awkward for the streamer who reads chat and for the viewers when there's a question asked by either of them and they have to wait 20-40 seconds for a response.

I believe many people who don't really care about being stream-sniped (it still happens anyway), or just want to have interactions with their fans while streaming would appreciate the ability to set their own stream delay. I know Hitbox has this, so it would be a very wonderful feature on Twitch.

We're working on turning down the default stream delay, and hopefully it will be much lower soon.

I was a streamer for twitch.tv up until a month ago when I was banned from your services without given any reason.

It took a week of asking staff why I was banned for one staff member to tell me he banned me because he suspected me of cheating in an online game. I was not cheating in an online game and my VoD's and past broadcasts were solid proof that that was not true.

I have tried for weeks to contact twitch, including messaging you on reddit, emmett shear. I have gotten no responses in almost a month now and I'm starting to wonder if twitch.tv cares about customer support.

I loved streaming, I did it every day and absolutely would never do anything to jeopardize my stream. I just want my stream back and I feel like deserve it because a staff member closed my stream for something I absolutely did not do.

Sincerely, Grimmybear

I'm not sure why you were banned. Please email emmett@twitch.tv and I'll look into it.

Why did you decide to use such an archaic system that doesn't even care/know where the music is coming from? Why even use this if it even contains video game music when 99% of streamers' content are video games themselves and the sound they emit is part of the experience of watching a streamer?

I'm tearing my hair out at this, it blows my mind you went through with this.

Most in-game music is not flagged. There appear to be a few cases where it's happening mistakenly, and we will be fixing those.

On your blog, you've encouraged people to get permission to stream the music that they're playing. In principle, I understand why this is important. When someone turns off the game music and plays "Darude - Sandstorm" instead, certainly Darude deserves the chance to get royalties from that.

However, you've signed up with a ContentID system, which just detects that music they (probably) cover is (probably) being played. They don't have any way to know that you have permission.

Suppose someone does get permission to play a particular artist's music, but that music is indexed by Audible Magic. How will Audible Magic know that they have permission? Do you see any realistic outcome that's better than:

And are you talking to your "partner" Audible Magic about the fact that their content matching is so inappropriate for Twitch so far?

If someone gets permission, we'll be implementing that on an ongoing basis on our side. It won't require going through the steps over and over.

Hey Emmett, just another concerned twitch streamer.

I understand the need for copyright protection, as the site gets bigger and bigger it probably gains more attention from copyright holders too. However the current implementation has some issues but I'm sure everyone is going to post about that.

My actual question is, every time some massive drama happens (first thing that comes to mind is the Horror mod drama over banning of several accounts) your (or rather twitch) talk about how you understand that your communication was bad in the situation and you will improve. However this never seems to happen in the ways I and others would like. While you are completely transparent about your changes in your blog and emails, tweets etc. You never announce these changes BEFORE they happen. Everyone who uses twitch never gets a chance to give feedback BEFORE you make sweeping changes to the service.

Like I said, I understand WHY you made the changes, I don't necessarily agree with them, however I feel that the backlash from the community would be much smaller if you just gave people the chance to voice their concerns before they have no choice. Even if you didn't change anything (you've already begun doing it, etc) if you understand they're concerns and promise to make improvements BEFORE it happens maybe people would be happier about it.

Basically, why are you (twitch) super transparent AFTER these changes, but not BEFORE when you can give people the chance to give feedback before the changes are forced upon them?

Edit: People who don't understand downvote button downvoting his answer. http://www.reddit.com/r/IAmA/comments/2cwfu2/i_am_twitch_ceo_emmett_shear_ask_me_almost/cjjqdbd

In this case, internal miscommunication. Generally we try to announce things ahead of time (and do so) -- see our recent release of host mode.

  1. It's not large companies. It's people who have secured the rights. If you secure the rights for a concert, please email us!

  2. We're not throttling bandwidth of small streams. If you know of someone having a problem, please report it -- but we don't treat small streams any different from partner streams (except for whether they have transcodes)

Why is video game music that we have full rights to flagged? this system uses a guilty until proven innocent approach, which is disgusting. please elaborate and make efforts to improve the algorithms to only include music that isn't allowed. not only that, but this effects your cash flow. so why are you doing this? it certainly isn't for the betterment of the community. dont bs us.

A mistake in the system. We'll be making sure it doesn't get flagged.

I don't think your problem is so much with the content ID system as it is the implementation. People can understand the need to protect yourselves and the general user base, but there are far more elegant solutions to the problem.

With the new ID system, why not allow content creators to accept the claim on individual VODS via their dashboard? The monetization could then be either turned off entirely or redirected to the owners of the claim? Either of those solutions would be infinitely more acceptable and less frustrating than carpet bombing with mute and having no way to recover.

I'm not a programmer or anything but I don't expect that would be an enormous hurdle, at least when it comes to removing monetization entirely. Redirecting it I imagine would be far more difficult but I would be surprised if users will ever be ok with the current implementation.

I'm not a big streamer but I am a partner, and while I've got a lot of patience with growing pains in this industry I also don't want to have to fight the system needlessly. I hope I don't find it necessary to jump ship but it's becoming more and more difficult.

We're working on providing the ability to "accept the claim" and share monetization, but that might take a long time.

Does the shutdown of Justin TV have anything to do with Twitch?

yes, it will allow us to repurpose resources away from JTV towards Twitch in the future.

Hi Emmet, i have a few questions.

Why the 2 hour limit on Highlights now? That will hurt the speedrunning community TREMENDOUSLY as most game runs are over 2 hours, and nobody wants to split runs into multiple parts. Not to mention, the audio copyright flag thing is confradictory, as it blocks video game music ON A WEBSITE BUILT TO STREAM VIDEO GAMES!

We will fix the 2 hour issue for speedrunning.

Blocking original video game music is not on purpose and will be fixed.

Hi Twitch guy!

Is there any evidence that third-party music on Twitch is actually taking business AWAY from the music industry? Whenever the subject is brought up, many users mention that they've been introduced to new artists through Twitch, and they've subsequently purchased their music. I've never heard of people using Twitch streams as an alternative to buying/streaming their own music.

Is there a plan to explore this subject further? Maybe doing some market research, and using it to push back against whatever drove you in this direction? I'm sure a partnership could even be made between the gaming and music industries, as they seem to be in the same boat in regards to whether streaming is helping or hurting their markets.

Basically, a little button that says "buy this album now!" is much more logical than a muted VOD. Benefits both parties, and benefits customers.

Agreed, and hopefully we can pursue that area in the future. It's not up to us though due to the way the laws are written.

I'm rather new to twitch and within my first week of subbing to 2 channels I've also bought 4 different albums just from the streamers I watch having their Artist info/song labeled on the side of the stream. Why can't a policy where all music must be labeled and displayed be implemented?

You need special deals and rights to implement a system like that which we don't have right now. It would be better, I agree.

Do you guys run your own servers?

What does the Twitch offices look like?

Bacon or beef jerky?

As someone who doesn't use Twitch, why should I use your site?

1) Yes, we do

2) http://techcrunch.com/video/twitchs-otherworldly-office-tc-cribs/518243906/

3) Beef jerky

4) Awesome video games and awesome streamers!

What's the most unexpected use of your service thus far?

Twitch Plays Pokemon for sure

Question: Wouldn't disabling adverts on Vods that have copyrighted musics have the same effect as muting them. The person is no longer making revenue from Vods with copyrighted music.

Users (Such as myself) who can't watch streams they like because of time zones can enjoy the vods with no 30 minute audio gaps.

I understand you also lose revenue from that move. But doesn't it provide more good faith than the current system.

Alternatively you could still keep the ads on the vods but the revenue goes to the license holder. Majority of streamers make their money from the stream not the vods. But this method everyone wins?...right?????

Unfortunately, no. That would be great but it's not an option.

Any plans to add access to archived videos on XBOX's twitch app? My hours don't exactly line up with the best streamers.

Yes, and in fact these VOD changes are explicitly to a required step to support that ability (bringing VOD to other platforms)

How do you feel about Twitch's own stream getting flagged for Content ID?


At least it shows we're even handed...

Hello Twitch,

I'm a small time streamer. I've seriously never pulled in anymore than 10 viewers at once and have never topped 25 followers. That's fine, and low numbers aren't going to prevent me from streaming, albeit discouraging. As someone who has the intentions of streaming to educate players as best as I can, I feel like I'm not accomplishing what I came and set myself out to do because there's no one there. Sure, I'm not the most entertaining person, but I'm buried hundreds upon hundreds of streamers that everyone already knows. I don't feel like I have a chance, despite me using services for nearly 5 years. Would you guys be willing to put any changes into that, because it feels to me that you guys don't really care about us small guys. One day on Hitbox.tv made me feel happy as I felt I was worth something there. I talked to their support directly over Twitter, but even that made me feel like I was a human, and not a user.

Another question I'd like to bring up is in regards to the changes made to the VOD system. Sure, VOD's aren't the biggest deal to most streamers, as most of the attention is focused on the actual stream itself. However, as someone who plays MMO's often on my stream, I will usually play music over it. That grind gets pretty boring sometimes, and the game music just doesn't service hundreds of hours of listening often. Now, perhaps something really special happens, and I want to share it. There shouldn't be an issue with that, unless it happens to be caught in that huge, 30 minute block in which the music was caught. That's awful. Absolutely awful. Why 30 minutes?

Also, it was stated through official blogs and the like that implementing this system was in the best interest for the company and it's users. However, I don't ever recall seeing that someone playing music over their stream actually causing issue for you guys or a streamer. We've been doing it since the beginning, and the users have put you where you are now. If we put you there without our suffering, and we weren't putting ourselves through any suffering, why would you put this down on us?

Also, hearing that it's affecting in game music is not OK. I've been wanting to get into speed running for a while, and knowing that if I did anything that was worthwhile, and having that segment muted, that voids any commentary that could assist the community or inform the player. That goes completely against what I started streaming for in the first place, and as it seems with these changes, and what we feel may come next, Twitch doesn't feel like a home to me anymore. The delay which makes my life harder to keep what little viewers I have come in, my inability to edit most of my VOD's now and the unexpected deletion of many (that I can't go back and get now) makes me feel like Twitch doesn't care about me as a person.

Twitch used to feel like a home, but now it feels like a cheap service. What can you do for someone like me that would make me want to continue using your service? What can you provide that will help me grow and feel motivated to continue streaming, expanding not only me, but you?

There are a bunch of questions you're asking -- hope I don't miss any.

The 30 minute block size is a limitation of the current system and something we hope to fix.

We haven't deleted anyone's VODs -- the new policy change goes into effect in 3 weeks, not now. So you're good on that front -- and we'll be making changes to help fix the 2 hour limit for speedruns as well.

As Twitch becomes more prominent, our streamers get increasing prominence as well. No one wants to be liable for using unlicensed music and we think this is the best way to solve this problem for both us and our broadcasters. Obviously there are some edge cases to fix, but in general this is an important change that we have to do.

I hope I'm making a case right now that we're a home for you - by directly answering your questions in line right now.

Hate to say this buuuut my channel has had most of its content whiped in the past month. No warnings nothing. It's ok we will be migrating to a provider that's capable of holding the VODs. Not Impressed with the way Twitch has handled the current events...

Hey -- the changes we're making here are explicitly to make VOD storage more reliable (3x storage per VOD) and predictable. You won't see that kind of issue after the change. It's precisely due to the kinds of problems you're seeing that we felt we needed to make the change.

Will you guys be supporting Chromecast anytime in the near future?

It's on the docket -- we would like to support Chromecast.

The fact that this is already the biggest trainwreck in Reddit AMA history is pretty unbelievable.

Why did the PR department allow this to happen?!

I don't think it's a PR trainwreck, I think it's accomplishing exactly what it intended to. This is my chance to engage with the community over the changes. Would ignoring you guys have been better?

So 2 hours for vods... what about Speedrunners?

What about things like marathons where its over 7 days of content?

We're working on a fix for the short highlight problem where there are legitimate use-cases.

False positives are certain to be a huge issue here, and it has proven to already be one. Automatic systems such as those put on YouTube often generate these false positives, but the power isn't in our hands to do anything about it. I've legitimately recorded a clip of me talking to my webcam before with no extra music and uploaded it to YouTube, and they denied me access to monetize the content with no accessible means to refute the claim.

Especially considering that I work in server support and often handle abuse complaints, I'm familiar with DMCA and the counter notice process. It's not an easy one, scares off typical users, and is incredibly inaccessible. Not to mention the turn-around is very poor in most situations.

Do you have a system planned for removing these audio blocks if they are false? You say you have no intentions of blocking in-game audio, but it's going to happen, and we've seen it. It could be as much of a grey area as a GTA run with the radio playing, or general game audio from something like DOTA or Zelda (I have had in game Zelda tracks picked up for copyright on YouTube). I do not want to have to submit a legally binding DMCA counter notice every time this might happen, nor do I want 30 minutes of audio blocked for maybe only a minute of possibly infringing audio that I did not intend to happen. I feel that I am safe to say that I speak for the majority on this.

I have been a partner with Twitch for years, and over this time response times have been worse from staff, with a general disconnect between staff and broadcaster, which is why I enjoyed my recent time with MLG since it felt the exact opposite - as staff there was always available to work with me on any issues and were very accommodating to myself - a partnered and contracted streamer. With Twitch's failing response times as the site grows larger coupled with a DMCA process that completely takes the power out of our hands - how are we expected to get through this process easily?

-CLASH Tournaments

We do have a system for removing these audio blocks if they're false, and we're actively using it right now.

We'll be modifying the process for counterclaims to fix the issue.

Thank you very much for the response. Can you please shed any light on this process? I figure it's appropriate since we're being explained the process on them being removed and seeing it in action now, yet we don't have any knowledge on the counter process. I would like to see it be able to be done without official counter-claims being done, since this is a legal mess that many do not understand and are scared to do. There are plenty of young streamers on Twitch too, and you can't be alienating to them. After all two of the members on my team who stream are under 18 years old, and I would hate for them to be scared off due to potential legal nonsense from this.

I understand the need for an automatic process, but there needs to be a manual and prompt process to remove false positives. I would imagine such a fast process with prompt response times can at least be implemented for partners, since we are users on the site that you should be able to trust and we're the ones that help generate revenue for you business. Whether it means if your automatic system notices a block of audio that may be blocked, we are first emailed about it and given 24 hours to respond (or it's blocked automatically) to accept the block or note it as a false positive. Or perhaps give us the ability using the new Video Manager to mute out (or swap the track of) specific parts of the highlight then have it be re-checked. I don't want 30 minutes of audio being muted for say a one minute part when you could give us the ability to go in there and mute the one minute ourselves (or replace the track).

There's a lot that can be done here, and I hope that a lot of this can be implemented before this system continued to be used.

We will be announcing the official changes to the process shortly.

Why is your service and the site in general getting worse instead of better?

I disagree it's getting worse. QoS is up (fewer buffer empties per hour watched), minutes of video watched per user are up, number of broadcasters are up, number of chatters are up, ...

We may not do everything perfect but in general we try to keep our eye on the ball.

Have you thought about shaving the hair on your neck?

Yes, good call.

Dear Twith CEO,

Why is the stream delay necessary to keep it profitable?

Stream delay isn't for profit, it's for HLS video. It's hard to stream HLS video with very low delay for technical reasons. HLS video is necessary to improve QoS, and you can see it pretty clearly in terms of improved QoS since we launched the change.

Hi Emmett!

I'm Ryan Clark, the creator of Crypt of the NecroDancer. VODs of our game are currently being flagged by your system erroneously (including our very own dev streams!: http://www.twitch.tv/powerupaudio/c/4808261 )

My question is: Why can't you employ a system similar to YouTube's? Instead of muting when there's a content ID match, can't you keep the audio audible and share the ad revenue with the matched party?

This would not resolve the problems with erroneous matches, such as those that are happening with our game, but it would at least allow Twitch streamers to have VODs that work!

Thanks :)

Hey SlopeOak -- we would like to provide the ability to allow shared monetization eventually, and we're actively working to provide that type of functionality in the future for those who wish to opt-in.

W/ regards to the issues on your streams, I believe we should be able to get the specific erroneous match issues cleared up pretty quickly. Definitely something that we regard as an urgent priority.

You guys sure are getting a whole lot of "specific erroneous match issues". Crypt of the Necrodancer, TI4, Pokemon, Punchout, various original compositions and your own fucking developer vlogs.

Did it ever occur to you to actually test this system before implementing it across the entire site or are you just trying to commit corporate seppuku?

The vast majority of matches seem correct as far as we can tell. There are exceptional cases which are of course now very public and embarrassing, but I don't know how we would have found them without launching.

Okay, let me put this in all caps rudeness, i apologize for it but it needs to be done:


Unfortunately, any time you go live with a feature that runs over a really huge corpus of video, you're going to hit edge cases which are very difficult to catch in testing. We've seen only a handful of issues so far, which implies that we have less than a 0.01% error rate. Unfortunately those very few videos are still going to be quite important to people -- which is why we take fixing the issue very seriously.

Why did you implement this system only to come out and backtrack most of it's features with "we plan to add this functionality in the future" or some likewise capitulation?

Because you have to take the first step in order to take the second. I regret not pre-announcing the changes, which would have avoided some (but certainly not all) of the reaction.

Not all of these are going to be erroneous matches. Some music in those auto-matching systems are deliberately claimed by the wrong companies. On YouTube, they do this to steal ad revenue from the original owner, especially if said owner wasn't interested in getting royalties from the music in the first place.

Is there a way to enter music into this system and class it as "allow anyone to use this"? If not then the original creators will never be able to protect against this happening.

There is a way to whitelist music, yes.

From what I understand, Justin.tv was a Y Combinator company. What was it like working with the organization?

If you had to go back in time to the start of your company, what would you do differently?

I'm asking as somebody who hopes to startup his own company in the coming months, and as somebody who really admires what Twitch has managed to do in such a short time.

Justin.tv was a YC company. Twitch is a direct descendant of Justin.tv and thus is a YC company as well.

I highly recommend YC to any entrepreneur. It was an amazing experience that changed my life.

Hi Emmett, thanks for doing this AMA. As much as you're getting hate, I wanted first and foremost to thank you for actually answering the tricky questions and not shying away like I see in most controversial AMAs, despite the fact that you probably already knew the comments that would follow.

And now I have a question for you that isn't related to muting music in VODs! Hooray!!

Do you have any plans to improve the Twitch chat for end users rather than the streamers themselves? I've got loads of suggestions.

  1. When you click and drag the scrollbar up to see a message someone typed farther up and new messages are entered, the chat flicks down and then back up. I'd really love it if when you scrolled it froze the chat so I could actually read it.
  2. There's tons of spam in Twitch chat, as I'm sure you well know. The only way to fight it right now is to mute users who spam. Unfortunately there's a bug where the popup that tells you that you muted someone successfully stays on my screen, so when I'm going on a mass muting spree I have to refresh the page fairly often just to get rid of all these unsightly popups.
  3. Could we pretty, pretty, pretty please get the option to turn on our own user-side filter like r9k or something? I'd love to be able to read a chat with more than 50 users that wasn't an amalgam of caps lock spam, emoticons, and copy pasterino. I've been strongly considering making a Chrome add-on that does this for me, or maybe one exists and I don't know about it.

Basically I feel like Twitch has put in a lot of effort to make the user experience for streamers good, but hasn't put as much effort on the experience of the viewers themselves! Do I have any improvements to look forward to?

Thanks again for your AMA!

We're working on chat. Most recently we added @mentions, but we have more planned.

  1. That sounds like a bug. Please report it.

  2. We're working on fighting spam. We have some ideas here that I think will help in the future. Sorry I can't be more specific.

  3. We're looking at viewer-side filters and may implement them if our work on #2 doesn't help.

This is a rather overarching question, and it's about copyrights again.

Why is it that every company that uses automated copyright detection software tunes it for "overkill" instead of "undershoot"?

As YouTube has already proven, there are a gazillion ways to get around copyright detection software such that even if you flag everything remotely similar to a given copyrighted segment, one could still squeak through a mildly edited version of the copyrighted content (pitch-up, nightcore, etc). So, no matter what, companies are going to be chasing after loose ends, and you're not going to be able to cover everything no matter how hard you try.

I understand that the automated detection software is currently necessary for the longevity of Twitch, but having it tuned as a draconian, paranoid dictator has consistently shown (again, with YouTube as proof) that you end up hurting a lot of people who haven't broken copyrights, or even own copyrights to their own material.

I do understand the legal implications, but how bad would "undershoot" detection be compared to "overkill"?

Every product has both a false positive and a false negative rate. Neither is ever going to be 0%.

If we have even a 0.01% false positive rate, over millions of VODs that represents hundreds of falsely flagged videos. Reducing a 0.01% false positive rate is hard, but it's still going to impact some number of videos.

I've been a long time broadcaster at twitch.tv - and very proud. I have met a number of very talented streamers who just can't seem to get their streams to grow. Over the years, I've noticed a trend where it seems to be that popular streamers grow more popular while some talented streamers just can't seem to get there. There are always exceptions but I don't think there's any question that the ratio between extremely popular streamers and smaller time streamers is ridiculous. Are there any plans to help small time streamers grow? I think Twitch would be a much healthier platform with a larger number of successful streamers.

There are a few things you could possibly do: guarantee a small time streamer will always have one of the front page slot, or always have a promo game on the front page that has a smaller view count, or even remove view counts from game directories in the first place! If a viewer goes to twitch to watch a certain game, they will have no trouble finding said game. But if they are more in search of a community stream, it's harder to do so. Perhaps you could also allow broadcasters to tag themselves with a few short words that describe their stream.

Thanks for your time and thanks for working to help Twitch grow!

There is limited space for front-page promotion and there are lots of small streamers, so it's hard to use that tool effectively to grow small streamers.

Host mode is one attempt to solve this problem: we're expanding the pool of available "promotion" be allowing large streamers to promote smaller ones.

We care about this problem and will continue working on it. Better recommendations (based on tags) as you suggest is another approach.

What is the incentive for larger streamers to help smaller streamers with the hosting tool?

The benefits I've seen for larger streamers so far are:

I will not name any names, but I have stopped watching some channels because the hosting circlejerks are getting really annoying. The cross promotion of the same people over and over again just makes me want to watch both the host and the hostee less.

I apologize if I sound a bit cynical, but hosting just doesn't appear to be achieving that specific goal, of helping smaller streamers gaining notice unless the larger streamer is either a) good friends with them, or b) or unusually dedicated to charity.

And who can blame the bigger channels for being selective? They don't want to accidentally promote someone who will take their viewers, right? Or host a terrible channel and ruin their own channel's rep, right?

We need more tools to allow smaller channels to grow. We've needed this for a long time, and unfortunately, we still do.

We have all the data on usage of the tool, and what you're saying is simply not true. Big streamers host small streamers all the time -- and we're glad they do.

This isn't the last thing that we're doing to help, it's just one thing. And it's definitely working.

Guys you need to stop downvoting OPs answers even if you don't like them. If we can't see the answers then what is the point of the AMA. I came here, as I'm sure many others did, to read Twitch's response to many of the current issues, but if you downvote the answer because you don't like it then it turns into 'this is what we want to hear, so we'll bury what you have to say because we don't like it.' It's not helpful and completely contrary to the point of an AMA.

Anyway, my questions (since this is top level anyway):Would it be possible for you to have exceptions to the mute bot? It seems odd that someones content would be muted, even when it was previously supported or explicitly allowed (League BGM causing muting for example.) Why or why not?

Also is there any chance that the VOD policy could be changed/modified/extended?

1) If you have specific examples, send them to feedback@twitch.tv but in general it seems most of the flags are being set correctly.

2) We plan to modify the VOD policy (see my edit), and in the future we hope to be able to extend the default storage period longer.

In what other industry is a failure rate as bad as this audio flagging seems? How acceptable would it be if "in general it seems" your mail arrives at its destination, for example.

The system is defective by design as it pretty clearly is overzealously flagging items which are permitted and even should not be in the database to begin with. I definitely respect the rights of copyright holders that want to participate in this system but this system is clearly not good enough to reliably identify legitimate occurrences, and more importantly, NOT false positive. The policy is anti-partner and anti-consumer.

Please have the courage to challenge these ridiculous laws. It has been shown time and again with Youtube how abused the system is, where free/unencumbered content gets flagged and revenue gets transferred to someone who doesn't even own the rights, and there is no punishment for abusing the system in this way, assuming that an appeal is even heard.

Some streamers have already had to adjust (scale back) their streaming content to not include fan made music because of Youtube's policy. If this policy was implemented for legal reasons, please have the courage to stand up to the insane status quo. Your company moreso than any person will have the chance to change things for the better but you must be willing to take the risk, the reward will be worth it.

You are growing so fast soon you probably won't care any more (I realize it's already a foregone conclusion, but I wish for the sake of competition on the internet that you weren't bought by Google), I am writing because you have given us the opportunity to reach out before you grow too big. Thanks and good luck.

We have had a handful of failures out of millions of scanned VODs -- less than a 0.01% error rate. That doesn't seem shocking to me.

Wouldn't that just be a reported error rate? Since you don't send any notification to the author of the vods that they have muted highlights/archives (which seems like something you should have had set up before implementing this), so most mutes are probably completely unchecked by humans so far.

Here's one that looks to be an error: http://www.twitch.tv/ariablarg/c/4476589

I've sent it into the appeals process. If you discover any others, please email them to contentappeals@twitch.tv.

Hi Emmett! Long shot here, but can you check put my application for the software engineering gig? _^ Can Pm you info! :-)

PS: wouldn't it be the coolest story to tell everyone?

www.twitch.tv/jobs -- best way in

@optimizeprime: Do you think Twitch needs to support multiple audio streams? and why?


Supporting multiple audio streams would be an awesome feature and it's something we hope to build eventually.

You said you're sorry about not giving any notice about the major changes on Twitch, but can you prove it?

What changes are going to be made to Twitch in the coming months? Now is your chance to not make the same mistake.

We announced the VOD storage policy change 3 weeks in advance, and are gathering feedback now.

Trying to avoid it!

Your blog about the change was yesterday. Where did you make an official announcement before that?

We didn't...but the policy change doesn't go into effect for 3 weeks. We are announcing it 3 weeks in advance.

I hope you understand that audible magic is going to cause you a lot of trouble with your users. Some might even quit using twitch. Personally, I like watching someone play with commentaries but, with not without music and since most streamers will want to keep their vods for the whole 14 days wretch of a new delay for vods, they won't listen to music.

Tell me how selling out to Google will impact positively users ? I hope you realise Google will probably terminate twitch.tv by bringing live streaming to Youtube in a couple years if not less since they have been experiencing with it for a while.

Fortunately, these changes don't effect live video at all (which is 90% of the viewing that happens), and only effect approximately 20% of the VODs. So it's unlikely to impact very many people's viewing experiences.

How did you come up with the name, and what does it mean?

Twitch comes from "Fast twitch gaming"

Any intentions on working on the Stream-Delay? I'm kinda annoyed by the fact that you can't really communicate with the chat/streamer anymore. It worked just fine back in the day.

Yes, this is a high priority problem for us.

Technical question. When is twitch going to make the switch to html5 from flash. Wouldn't using html5 to display the video enable twitch to use multicast to reduce bandwidth usage and bottlenecks?

HTML5 does not work for live streaming on most browsers today: http://www.jwplayer.com/html5/#html5_adaptivestreaming

Why would anyone who cares about their archive of streamed content ever want to use Twitch again?

If a competitor appears and becomes popular, should Google buy them too to protect your (their) business? How many companies should Google be allowed to own before they are busted up for the Internet monopoly they are?

Because 80% of archived video is untouched by this change, most people won't even notice a difference. Don't stream unlicensed music, and you won't be impacted at all.

When exactly did you realize you needed to do this damage control AMA as soon as possible?

It was scheduled before we even announced the feature, because we knew it would be controversial.

Why are you guys a bunch of pussies selling out your company and fucking over your user base? Money grabbing fuckers.

Running audio recognition isn't a money grab, it actually costs us money...

Would there be improvements to server locations? I live in New Zealand and have had problems for a long time watching streams in high quality. My internet speed is around 100mbps so I should be able to watch all streams on high or source. Yet I'm unable to even on low. If this went away, then I may be more interested in staying with twitch.tv, if not, I will probably move to one that consistently works.

Yes. We've been rolling out more delivery options in Asia and Oceania, and we take improving QoS there very seriously.

Why is twitch for android so shit?

It has 4.5 stars -- I don't think it's shit.

For context, audio-recognition currently impacts approximately 2% of video views on Twitch (~10% of views are on VODs and ~20% of VODs are impacted at all).

Nice way of massaging the stats there. While VODs are obviously less viewed than other content, it impacts more than 2% of VODs being viewed. Instead of spewing PR at us such as:

"To date we have received a total of 13 links to VODs."

Why don't you just tell us how many VODs have been flagged total? Oh. That's right. Giving people transparency would only piss them off. Thanks for your time though.

Why is the absolute number of VODs flagged important? Isn't the ratio more valuable? That tells you how likely a VOD is to be impacted. An absolute number tells you nothing...

Why is the ratio so important to you?

In the words of Sir William Blackstone,

'It is better that ten guilty persons escape than that one innocent suffer'

Why is it acceptable for any system to have any false flags? Why punish the few for the deeds of the many?

No system is perfect. We're scanning millions of videos -- if we're wrong even 0.01% of the time that will be hundreds and hundreds of failures. But a 99.99% accuracy rate is really hard to beat.

It's not possible to create a system that NEVER makes mistakes, which means inevitably you'll have some false positives. This is true in our court system, it's true in any system in the world. There's no such thing as a 0% failure rate, unfortunately.

Have you ever raised your dongers?

ヽ༼ຈل͜ຈ༽ノ raise your dongers ヽ༼ຈل͜ຈ༽ノ

Do you need a good android developer? :D

Yes, we actually really want to hire additional android developers. www.twitch.tv/jobs

Was it true that you guys paid the guy doing Twitch Plays Pokemon to implement democracy mode in order to keep people paying attention to it? It kinda ruined everything.

Untrue -- no idea where that rumor started, and it's categorically false.

Seriously, what does Twitch do and why do people enjoy it?

Twitch is a platform that allows anyone in the world to share themselves playing video games. Have you ever sat on the couch and passed around a controller with your friends? It's like that, but over the internet and the person playing is really awesome at the game.

I'd love to pose these to you in a form other than a question, but this is an AMA after all, so I'll play along.

Why do you find it acceptable to give such a sweeping change to the service that would obviously have a huge impact on the platform such little warning as to the fact that it was coming and such little exposure now that it's here? There are people who have archived thousands of hours of their personal lives on Twitch, shared with the community, YOUR community, that are literally destroyed with no recourse. More than just the music is removed, and more than just potentially small portions with music are removed, entire segments, entire broadcasts are neutered. But that's acceptable to do with little to no warning?

How is this system you willing added that labels your lifeblood, no, not the viewers, no, not the people providing you ad revenue and ads, the Broadcaster as a criminal considered acceptable? One that doesn't take into account if they have permission to play said, "copyright" music, one that falsely flags people when no music is playing whatsoever, one that cuts giant portions of their broadcasts out for something that may be four seconds of a ring tone or a car driving by with music playing loudly (These two particular things may or may not have happened yet, but that doesn't fucking matter considering that this very thing has happened on Youtube, automated), one that labels the very game music for the game that is being played as, "copyright" content that isn't acceptable to be played. Guilty until proven innocent is acceptable in Googles World and apparently it's acceptable in yours. If somebody believes they are being harmed, let them claim the content for themselves and bring it to court if the person doesn't back down. No, you rather the cowards way out that hurts both your viewers and broadcasters and frankly likely doesn't help the people providing ads and ad revenue to you or yourself. Because you are afraid of lawsuits that would never get anywhere. Coward.

Who are you to define when it's acceptable to break copyright and when it isn't? Are we suddenly living in a dictatorship with you our sole lawmaker and governing body? I don't believe that to be the case, so following that logic why is it okay for you to arbitrarily add a program in that randomly flags segments of broadcasts as copyright? I don't care if this has been addressed already, the very video content being displayed on Twitch is just as liable, if not more liable for claims of copyright as the audio content considering that is the most prominent display of the stream next to arguably the broadcaster, so why then is it only the audio you are flagging? Is it because flagging the video would hurt your bottom line? Oh, but you also aren't flagging audio for live broadcasts! Clearly you are doing this to benefit your broadcasters and viewers, except for the fact that you already explained the capabilities of Audible Magic and it very clearly isn't capable of handling live broadcasts. So basically, you aren't helping your broadcasters, you aren't helping your viewers, you aren't helping the people providing you ads and ad revenue and you aren't even really taking care of potential copyright issues and concerns? Seems like an amazing plan.

I should probably leave it at that, but considering the emotional investment I have with some broadcasters on Twitch, ones that I've shared sadness, happiness, tears and laughter with I can't.

Let me ask you why you deem it acceptable to completely screw over, "2%" of your viewer base. Is it because you only care about your bottom line? I can't think of a single other legitimate reason. You do understand the changes you are making won't save you from any lawsuits that would've otherwise happened, correct? Hell you basically just gave the A OKAY to fucking broadcast music live even if it is copyrighted and they don't have consent. But let's just bone the people who enjoy watching VoD's either because they are trying to catch up with a casters play through or can't watch a caster while they are live? This will directly impact people who have subbed to and support a broadcaster but can't watch them live due to time differences. But, I mean, it's okay, it's only 2%. Well, if only 2% is okay, how about you eat 2% of my shit for the rest of your life.

Oh, there's one more question I have, how does it feel to illicit so much hate from me that despite never even considering making a Reddit account until now the very arrogance and ineptitude of your post had the anger boiling within me so brilliantly that I was nearly frothing at the mouth just to tell you to go sod yourself?

Your post is really long and it's kind of hard to respond to, but I think the gist of the question is "why did you guys feel it was necessary to implement audio-recognition?". I'm going to answer that question -- if you don't feel that was the heart of what you were asking I apologize, but I'd like to give you a response.

It has never ever been acceptable under the Twitch ToS to stream music that you don't have the license to. We've consistently asked broadcasters not to do this. I happen to personally agree with you that the current law around music licensing is not good, but unfortunately I don't have the power to change that law.

It actually puts streamers in legal jeopardy to stream music on their channel that they don't have a license to -- while we are protected by the DMCA since we're just the platform, they are not. Believe me or not, I have no desire whatsoever to hurt or piss off the Twitch community. We wouldn't do this if I thought there was a better way. Unfortunately, as far as I can tell, there isn't.

I regret that we didn't notify the community about this before we launched it. We did that for the change to the VOD storage policy, and I'm glad we did. We didn't in this case and that was a mistake.

You make a lot of statements about the state of the law; all I can say is that as far as I have learned you're incorrect about the law. Copyright law a complex subject and I still regularly rely on our lawyers to inform me on it. I understand where your anger comes from -- but please believe me that we are trying to do our best for the community, we live and breath Twitch, and based on our understanding this is the best move.

What flavor of Gatorade should I buy?


How will VOD changes impact speedrunners who run relatively long games (like, say, FF6)? With regular ole VODs not lasting forever, it's hard for them to keep their PB videos up. And if they break them into highlight videos, the two hour cap means that they may have to make multiple "highlight" videos to cover a single PB.

VODs now last MUCH MUCH longer by default -- 14 days instead of 4 days. And you can easily highlight any video you want to keep. We've removed the 2 hour cap.

Hey Emmet!

There are some smaller streamers that I beleive deserve a chance to get aprtnered (or at least front paged) anything in the works to get a "Streamers you might not know" section on the front page?

We're working on a way to recommend new streamers to viewers that's somewhat similar to the idea you outline.

I rely on "VoDs" to watch a lot of streams, but I don't get to watch a lot of them because they load slow (no quality settings), and old ones get deleted. It sounds like they're going to load faster now, and maybe there will be a longer record of past streams, but they're going to be muted. If you actually fixed the videos no one's watching, people would be watching them. Instead you're fixing them by making them un-watchable.

You admit no one watches VoDs, but somehow it's a problem that there's music in them?

They're going to load faster now, they're going to be saved much longer, and approximately 20% of them will be muted.

20%!!!!!!!! 20. Twenty percent. 20/100. 1/5. I had to say it a couple different ways, so maybe you get it. 1/5 of all broadcasts will be muted. And, the "appeal" process will then get so crowded it will be useless. Please just kill it while you have the chance. Please.

Most of those videos are flagged correctly. We've received a grand total of about 200 appeals so far, so we're far from overwhelmed by volume.

Why do twitch partner vods get muted but Riot Games vods are full sound?

Riot Games doesn't stream music they don't have a license to.

I noticed that you answered a few more questions, and figured I'd try to squeeze in a late one if it's not too much trouble:

I (And I surely don't speak for just myself) am very grateful that you've agreed to remove the time limit on highlights, and will be adding an appeal button to flagged VODs. I'm just curious, if it isn't too much trouble, would be possible for the streamer to know what the content was flagged as?

I'm sure by now you're tired of having us draw parallels between Twitch and Youtube, but for comparison's sake, Youtube will give some information on what the flagged audio was detected as.

Here's an example from a Youtube video of Mega Man:

"Capcom Sound Team-Boss (NES ver.)", sound recording administered by: 
  [Merlin] Phonofile 

I believe that it would make the appeals process easier if people knew what was being flagged. Especially since we can't listen to it after the muting has occurred.

This is a good idea and we're planning to implement it.

What is your favorite meal?

I love blintzes. That's what I want right now.

Why do you answer to someone who insults you rather than someone who has a serious question?

Easy to get sucked into fighting on the internet, though it's usually a mistake.

Do you think that law enforcement around the world should use the same Guilty until proven approach? So like they can put you or anyone in jail for 14 days until evidence has to be shown ?.

I mean i know that murders, rape and such isnt as bad as copyright infringement. Still it would be nice to know. I feel like a legal system should work the same. You cant have innocent until proven guilty for some crimes and then guilty until proven innocent in others.


I don't think that law enforcement is similar enough to muting a 30 minute section of a recorded video that the same rules should apply.

Just curious, what is Twitch doing to protect its user's accounts from being hacked?

I'm not sure what you're asking here, sorry. We don't have a particular problem with accounts getting hacked, as far as I know, so we're not taking any special new actions on that problem.

I don't know exactly how it works but, would there be any way that a site like twitch could get a Blanket licence for music like the BBC has?

I'm not a lawyer but that's something that would clearly be awesome if we could find a way to do it.

Favorite programming language?

Python right now

Cool! I've been doing a lot of visualization stuff with Twitch chat in Python, want to check it out?



It really sucks that music copyright stuff now applies to twitch too, your streamer, destiny, has been a huge influence in my musical taste and it makes me sad that I might not be able to listen to his music anymore.

How do you personally feel about having to do it? Do you think you are doing the right thing or is it just giving in to legal pressure?

I feel like we're doing the right thing. It's not an ideal compromise but it's the best we can do right now. I have high hopes that we'll be able to improve it over time. I wish that the music industry and music laws worked in a way that made more sense, but that's just a wish.

Why is the segment that is cut out 30 minutes long? Wouldn't it be better to remove 5 minutes? Or 10?

A 30 minute removal of sound seems like it could be defined as an extreme punishment and not a preventative measure. What is your response to that?

30 minutes isn't ideal. Unfortunately it's the best the system can currently do. We're working on improving it.

So with the new audio thing, what is the rules when using Pandora.com ? Pandora allows its users to use this and its all registered, so whats the difference in a streamer playing it on stream, and everybody being in the same physical room and listening to the pandora? The streamer isn't earning money off it, so whats the issue?

Unfortunately that's not how copyright law works. It makes perfect sense intuitively -- but that doesn't make it work legally.

Does Twitch have any plan to officially support casting to Chromecast?

Yes, we want to support chromecast and have a plan to do so.

I know Ember, will you hire me?

We use Ember! Please apply!


Will you allow APLfisher to host the Youtube game on twitch please?

I don't know who APLfisher is, sorry :-(

1): With the shutdown of Justin.TV, shouldn't this provide Twitch with almost 2x the space to keep things how they were?

2): How do you feel about stream "raids"? (When a streamer is about to go offline, etc., and directs all his viewers to another streamer with a chat message to put in their chat, resulting in an almost "takeover" of the chat until several minutes or seconds later, depending on the size of the "raid". This is very very appreciated in the speedrunning community, however I've heard of streamers and such in the "other corners / areas" of Twitch frowning upon this and timing-out / banning for this. What is your personal opinion on this?

3): What prompted Twitch staff to initially bring up the proposition to the community to see their thoughts on having Twitch stream music concerts, etc.. (Such as Steve Aoki).

1) Justin.tv unfortunately did not occupy much VOD space at all -- there were a LOT fewer streams, and in a lot lower bandwidth, than on Twitch.

2) Stream raids can be positive or disruptive depending on the spirit and method by which they're run. We built host mode to help streamers promote each other without ruining someone else's chat.

3) We've wanted to try music on the site for a long time, and we got inbound interest from people wanting to bring music to the site, so we decided to run a test and see how it went.

Why no chromecast support?



I have some silly questions that require answering;

1) Most recently True Detective

2) Probably never

3) I don't set office policy, but we do have a dog friendly office

4) My favorite snack is chips

5) We're over 150 now. No idea.

6) Amaz most recently

7) The horse-sized duck -- why are you even asking this, it is obvious

"We have no intention whatsoever of bringing audio-recognition to live streams on Twitch."

"We do intend to flag copyrighted in-game music"


If the rights to the music have been cleared by the publisher or are originally owned by the publisher (for example, the Zelda theme song is owned by Nintendo) then we won't flag it.

If not, we will.

I hope that's clear.

What has been your favorite moment in the history of twitch?

When we made Penny Arcade by name. Life goal complete.

I'm a bit late to the AMA, so this probably won't be seen, but I have a few concerns regarding the video muting policy.

At present it is very difficult to know why a VOD got muted, which makes it even more difficult to request that it get unmuted for whatever reason, and near impossible to discover the offending music and remove it from the playlist or wherever it came from so future VODs will not be muted.

This is something we'll consider.

Why are you deleting VODs? I rarely have time to catch streams so I end up spending time watching VODs.

Previous policy: We delete all VODs after 4 days. A small number of VODs are saved forever.

New policy: We delete all VODs after 14 days, unless they're partner VODs or Turbo member VODs, in which case we delete them after 60 days. Highlights of VODs are saved forever.

On the balance there will be MUCH more VOD content available under the new system than under the old one.

Twitch is growing as a platform for editorial and critical endeavors (for da video games), work that clearly falls under fair use exemptions.

In situations where the editorial works are illegally claimed, such as with specific reference to multiple claims on Jim Sterling's channel on Youtube, how does your system protect critics and journalists? What avenues do you provide to counter-claim?

The technology as it stands, I believe, censors all material without due consideration. How are we supposed to defend our work?

This isn't a DMCA takedown. Filing a counterclaim is as simple as click an appeal button.

Hello there optimizeprime I do hope you can get to read this. My question hopefully is not answered already, if I were to stream music GIVEN THE OK to stream publicly.. Like actual music from a few bands I truly know and can provide valid sources from the record Company stating so (Mojo records known for their 90's music and SKA.) Will I have to worry about my audio being botted out in vods? Will I have to worry in the future about being flagged by a bot in my live stream for playing something other than game music? I feel like this is going to be a tough process to deal with and I can already see a lot of aggravation from many streamers who also have granted rights to them from other companies.

If you get the OK to stream music, please email us and we'll fix you up.

Are these policies financially motivated?

They are not

Dear twitch, what is a vod?

A VOD is a "video on demand", a recorded video you can watch after the fact. Distinguished from a live stream of video that's happening right now.

When you say "almost" anything, what kind of question popped into your mind that made you think you should add the "almost"?

I explicitly mentioned in my post that I wouldn't be answering questions about the acquisition rumors in the press.

Why isnt twitch compatible with chromecast?

Working on it.

What questions can't we ask?

I won't be answering questions about the acquisition rumors.

This is the shittiest AMA I've ever seen on reddit. Why aren't you answering the top questions? I believe they are more than significant and you ignoring them only makes you look worse.

I have answered the top questions; my answers unfortunately aren't showing up at the top, but what can be done?

"Live streaming on Twitch: We have no intention whatsoever of bringing audio-recognition to live streams on Twitch. This is a VOD-only change for Twitch."

Keyword is INTENTION. You haven't said you never will, or what stops you. So, will you never bring it to live streams? Please answer Yes or No.

Also, if the above is no, what stops you presently?

Answer that, pretty please.

Or won't your handlers let you?


We're not bringing audio-recognition to live streaming. I don't know how I can be more clear.

Goodbye Twitch, it was a fun run. Thanks for doing the AMA knowing you would get ass raped. My question is where can I find music that WON'T be muted? It seems that ANY music used right now will get muted despite having a license.

Thanks, Smyttie

Hey -- we call out several on our blog post http://blog.twitch.tv/2014/08/3136/ including http://www.jamendo.com/en/welcome and https://www.songfreedom.com/

Hope those are helpful

Could you please consider cutting your neck hair?

I'll consider it.

Do you see the video game livestreaming industry moving to television? Is this something you see Twitch doing?

No, if anything the reverse is likely. I think TV is going to move onto the internet.

Whats your favorite thing to watch on twitch?


Personally I think that this whole copyright thing is fine. But, it has one huge problem. That is the thirty minute segments. Fifteen seconds of music could have played, but due to this a whole thirty minutes of content is muted.

My question is, do you plan on ever reducing the muted area to actually the copyrighted part?

Yes, we have plans to do that.

When are you gonna support 4k @ 60 FPS?

When more people have internet connections fast enough to support it on the download side.

How did you come up with the idea of starting twitch?

Watching gaming streams on JTV! Specifically SCII beta streams

This interview was transcribed from an "ask me anything" question and answer session with Emmett Shear conducted on Reddit on 2014-08-07. The Reddit AMA can be found here.